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Why founders sell for half what their business is worth
The psychological patterns that make founders sell quality businesses below market value. A behavioral framework for growth investors.
Sep 9
•
Ruben van Putten
Why smart buyers overpay
Discover why smart buyers overpay in M&A deals — and how negotiation psychology reveals better strategies to secure lasting value.
Sep 2
•
Ruben van Putten
1
August 2025
Why smart VCs make predictably bad decisions
Why do experienced venture capitalists consistently underperform systematic decision models? Behavioral research reveals how dual-process thinking…
Aug 19
•
Ruben van Putten
1
The AI quality divide: Why most AI startups will fail the behavioral test
Bessemer's 2025 AI report reveals a startling divide: explosive-growth AI startups hit $125M revenue but operate at just 25% margins, while…
Aug 18
•
Ruben van Putten
1
The founder premium: why owner-operated businesses consistently outperform
Discover why founder-led businesses deliver 23% higher growth and superior returns. Learn the behavioral psychology behind the founder premium and how…
Aug 15
•
Ruben van Putten
1
The founder's valuation trap
Why successful entrepreneurs consistently undervalue their businesses by 30-50% and how investors capitalize on this behavioral pattern.
Aug 12
•
Ruben van Putten
1
Three cognitive biases that destroy M&A value
Three cognitive biases destroy 70-90% of M&A deals, costing companies billions. Research shows overconfidence, anchoring, and confirmation bias…
Aug 7
•
Ruben van Putten
The $1M glass ceiling: 3 psychological levers that break it
Only 5% of all businesses in the US grow to be more than $1 million in annual revenues, according to 2020 research.
Aug 5
•
Ruben van Putten
3
July 2025
Why Sun Tzu's art of war built Amazon
The 2,500 year old military strategy that created the world's most ruthless business empire
Jul 1
•
Ruben van Putten
June 2025
The dealmaker's playbook: 10 principles that turn good businesses into great acquisitions
Most acquisition advice focuses on financial engineering or negotiation tactics. But the real edge comes from understanding human psychology and…
Jun 17
•
Ruben van Putten
MercadoLibre behavioral equity analysis: When regional bias creates opportunity
A comprehensive assessment combining fundamental strength with behavioral opportunity recognition. Quality business at crisis valuations for patient…
Jun 10
•
Ruben van Putten
Behavioral analysis: What Novo Nordisk's 60% decline reveals about market psychology
Novo Nordisk down 60% despite strong fundamentals. Our behavioral analysis reveals why market psychology creates acquisition opportunities for…
Jun 3
•
Ruben van Putten
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