Advisory 1:1

Work with me

I advise founders building quality companies and investors evaluating quality deals.

For founders

You’re scaling and need to understand how quality investors evaluate your business.

What I help with:

• Position your company for quality capital (not just any capital)

• Build the signals that trigger inbound interest from top-tier funds

• Identify quality decay before it becomes existential

• Make capital decisions that preserve compounding potential

For investors

You’re evaluating deals and need frameworks to separate signal from noise.

What I help with:

• Due diligence frameworks that catch red flags in first meetings

• Behavioral bias audits for M&A processes

• Portfolio company quality monitoring

• Deal sourcing strategies to find quality before competition

How I work

One-on-one advisory engagements. I review your specific situation, apply behavioral economics frameworks from my PhD research, give you concrete recommendations.

Who this is for

Founders who’ve already found product-market fit and are thinking about their next capital raise or exit.

Investors (angels, VCs, PE, family offices) actively evaluating deals or managing portfolios.

Get started

Email me at ruben@vanputten.com with:

• Your situation in 2-3 sentences

• The specific question you need answered

• Timeline