About Qapital

Most investors analyze what happened. I analyze what happens next.

Three companies. Same revenue. Same margins. One exits at 8x EBITDA. Two get fire-sold at 3x.

The difference shows up 18 months before the financials deteriorate. In decision patterns. Organizational behaviors. Capital allocation choices. Things traditional analysis ignores until it’s too late.

I’m Ruben van Putten. I’ve spent my career identifying which companies will compound and which will crater by spotting the early warnings nobody else watches. My PhD research analyzed investor decision-making through behavioral economics. The key finding: behavioral misalignment destroys more value than financial metrics ever reveal.

Qapital shares that methodology.

What you get:

Weekly frameworks on identifying quality businesses. Which red flags matter in first meetings. Which financial metrics mislead. Which behavioral patterns predict failure. Which quality signals separate compounders from frauds.

Monthly deep dives with complete quality assessment, valuation work, and investment thesis. The score, the mispricing, the risk.

Research-backed, immediately actionable.

Why share the methodology?

Most research hides the process. I do the opposite.

When you see exactly which signals matter and which don’t, you make better decisions on every deal. That’s worth more than any stock pick.

What makes this different:

Traditional analysis asks “what are the numbers?” I ask “will these numbers hold or collapse in 18 months?”

The decision patterns and competitive dynamics that separate compounding businesses from temporary winners work the same whether you’re analyzing public companies, evaluating M&A targets, or building your own business.

Quality signals visible today predict outcomes years ahead.

Subscribe if you want frameworks that predict which businesses compound and which crater.

Ruben van Putten