Behavioral Insights

The $1M glass ceiling: 3 psychological levers that break it

Only 5% of all businesses in the US grow to be more than $1 million in annual revenues, according to 2020 research.

Jan 30 • Ruben van Putten

This one sentence in earnings calls reveals everything about management quality

Learn the CEO language pattern that predicts company problems 2-3 quarters early. Analysis of earnings calls reveals what separates great management…

Nov 25, 2025 • Ruben van Putten

What Klarna teaches us about crisis discipline.

Klarna went from $46B to $6.7B and back to $15.9B. The behavioral patterns during crisis reveal more about business quality than any IPO valuation ever…

Oct 10, 2025 • Ruben van Putten

Why Netflix beats competitors who overthink

Learn how Netflix's decision speed creates competitive advantage. Discover the 60-second assessment tool to identify fast-moving quality businesses.

Sep 30, 2025 • Ruben van Putten

What separates quality businesses from the rest

Research reveals why traditional business metrics miss the mark. Discover the behavioral patterns that separate exceptional businesses from the rest…

Sep 26, 2025 • Ruben van Putten

The behavioral patterns that predict which businesses will compound for decades

Warren Buffett looks for businesses 'an idiot could run' - but what really predicts decades of compound growth? New research reveals 3 behavioral…

Sep 16, 2025 • Ruben van Putten

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