Quaker paid $1.7B for Snapple in 1994, sold for $300M in 1997. How confirmation bias and forced integration destroyed $1.4B in value in three years.
When "improving" an acquisition destroys it…
Quaker paid $1.7B for Snapple in 1994, sold for $300M in 1997. How confirmation bias and forced integration destroyed $1.4B in value in three years.